DSW | art director, brand & forward planning
october 2020-april 2022
› Led strategic marketing intent into seasonal campaign concepts, directed creative from ideation through final delivery across social, paid media, email, site and retail environments
› Patterned fashion markets for relevant trends in strategy, graphics and photography; developed and defined graphic treatments relevant to brand standards
› Partnered with the Creative Director and Sr. Producer throughout the development and production of all photo shoots
› Captured BTS (behind-the-scenes) content for authentic organic social, driving engagement across social channels
› Managed a team of 9 designers creating all social, paid media, email, site and stores assets within fast-paced timelines
› Cultivated relationships with cross-functional partners, introduced process improvements for a more efficient workflow
Bath & Body Works | digital art director, editorial campaigns
semptember 2022 - december 2025
› Translated marketing strategy and brand vision into emotionally driven omni channel campaign experiences across app, e-commerce, email, paid media (SEM/display/social) and DEI marketing initiatives; $1-3MM digital campaign budget
› Led executive-level creative presentations; developed concept decks aligning strategic intent to creative direction and final review decks to align stakeholders and creative leadership on final execution
› Art directed photography for static and stop-motion assets; built detailed shot lists and partnered with studio teams to produce on-brand digital content
› Empowered and mentored a team of 4–6 designers, fostering a culture of innovation, ownership, and on-time delivery within aggressive milestones
› Pioneered integration of AI-powered design tools, video content, and Figma into the creative workflow, improving digital output quality and brand standards compliance
› Built cross-functional partnerships with marketing, merchandising, and production teams to introduce process improvements across workflow and communications
Bath & Body Works | senior graphic designer - contract
may 2008-january 2009
› Supported the Store marketing department with editorial campaigns across in-store marketing and direct mail
› Illustrated environmental Holiday concepts for share holder and vendor presentations
› Supported the creative team in brand expressions and campaigns for in-store, direct mail & large scale marketing materials for million-dollar campaigns;
finalized and released production-ready files to vendors
august 2009-september 2010
Victoria’s Secret | senior graphic designer - contract
La Senza | senior graphic designer
› Partnered with cross functional Directors to develop strategic intent for global in-store marketing campaigns, from concept through final execution
› Researched fashion market trends in graphics, windows, and photography; translated brand-relevant insights into compelling visual campaign stories
› Concepted emotionally dynamic editorial content for international campaign launches; developed illustrative styling, graphics & typography relevant to
brand standards
› Directed photography, video, and styling for seasonal campaign shoots; managed stylist, set designers and video editing
› Ideated window concepts within very tight budgets
› Explored and ideated dynamic in-store window concepts to meet limited budgets; innovative materials, production and technology applications
› Initiated and developed Brand Identity Pillars to guide strategy and design across bra personalities — a foundational brand architecture project
september 2010-august 2014
Victoria’s Secret International- Beauty & Accessories | senior graphic designer - contract
› Applied global brand expressions across print and digital marketing materials for international stores, including culturally adapted content for conservative-market affiliates
› Designed window graphics, interior store signage, collateral and direct mail for international retail partners international retail partners across diverse global markets
march 2015-september 2015
› Founded and developed a full-service, sustainable, farm-to-table restaurant and bar, concepted the environment, designed workflow, lighting
& utility for construction.
› Developed the brand storytelling that translates through ll touch points; graphic elements, environment, style of service and overall experience
› Designed branded environments, curated repurposed furnishings, and created all print, social and digital assets to communicate a cohesive brand narrative
› Developed marketing and business-growth strategy to educate patrons and drive traffic; planned and executed events for up to 200+ guests
the Table | co-owner, creative direction
june 2011-june 2020
› Developed test concepts for 4 global brands per request of CEO for flagship store activations
› Collaborated with Visual and Store Design teams to develop emerging campaign concepts for flagship windows, in-store signage and environmental graphics
august 2016- march 2020
Lbrands, The Center | senior graphic designer - contract
experience
professional affiliations
Leadership Boardroom | member
december 2024 - present
› Experienced leaders sharing their best secrets, strategies and practices to create their best lives
Frankinton Cycle Works | board member
january 2026 - present
› A non-profit building bicycles, building relationships and bringing a community together
La Senza - Vday
A new addition to Lbrands + a move to Columbus home office + rebrand exploration = a focus on repositioning the brand.
-Listened to the customers and store managers
-Multiple revisions to the La Senza’s position, accompanied by new art direction, graphics, and storytelling, required a strategic approach to ensure coherence, audience retention and market impact.
-Executed high-impact visuals for capsule collections, utilizing agile in-store elements to test and refine brand positioning in real-time for the Visual Director.
Initiated and developed Brand Identity Pillars to guide strategy and design across bra personalities — a foundational brand architecture project
DSW - Holiday 2021
Record setting quarter!
Highest demand and margin EVER!!
Beat demand mt +$8.6M
Digital +17%
Gross profit $313.6M + 36.7% Gross Profit Rate
+7% demand comp
Created templated assets across campaign & promos
- Brand recognition in a highly saturated season
-Efficient workflow for high-impact work.
-Higher team morale
Bath & Body Works - Fall 2025
New CEO aspiring to REIGNITE the Brand by focusing on Core Products + Product innovation = New Creative Direction + management abilities
Redirected photographers, stylists
& supporting teams to new photo direction.
While directing 4-5 sets & partners, aligned with Leaders on new direction.
-Aligned with Copy Manager on pivots to maintain strategic intent.
-Communicated updates to the team.
-Reviewing work in flight to prep for Leadership Reviews
Net Sales of $1.6B Gross Profit Rate of 41.3%. Adjusted Operating Income of $161M (26% LY)
Bath & Body Works - Hol' 2025
Holiday + New Leadership + New Home Page + New App + New Video + Figma = Elevate the Digital Platform
Holiday, if you have worked within retail - you understand this is ALOT of News! My small, yet superhero team executed all digital editorial Holiday work to meet the expectations from Leadership.
Launched NEW Site Home Page & New App utilizing video to engage the customer Figma for layout & Leadership presentations.
All this while meeting the most challenging milestones with EXCEPTIONAL creative & grace.
It paid off! Net Sales of $2.7B Gross Profit Rate of 45.7%. Adjusted Operating Income of $614M (9% LY)