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How to Holiday
DSW, A leading brand of brands footwear retailer.
Developed: Holiday ‘21concept of photography & launch assets.
Strategy: Social first campaign; How to Holiday with the help of our Festive 5
Directed: Photography & styling. Managed: Creative for all channels of the business.
Incredible business performance results. +7% demand comp, digital +17%
Largest gross income and best gross profit %!
Black Friday Week = Highest demand and margin EVER!
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