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How to Holiday

DSW, A leading brand of brands footwear retailer.

Developed: Holiday ‘21concept of photography & launch assets.

Strategy: Social first campaign; How to Holiday with the help of our Festive 5

Directed: Photography & styling.  Managed: Creative for all channels of the business. 

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Incredible business performance results. +7% demand comp, digital +17%

Largest gross income and best gross profit %!
Black Friday Week = Highest demand and margin EVER!

How to Holiday - Photography & Concept Deck
P212103_soc_11-1_11-30_holiday_festive_5_FB-IG_STR.mp4
P212302_soc_12-1_12-25_holiday_whitney_refresh_FB-IG_STR.mp4
P212486_soc_12-13_12-24_holiday_boots_FB-IG_STR.mp4
P212216_soc_11-22_11-26_black_friday_STR.mp4
P212216_soc_11-22_11-26_black_friday_FB-IG_COL.mp4
P212486_soc_12-13_12-24_holiday_boots_FB-IG_STR.mp4
P212302_soc_12-1_12-25_holiday_whitney_refresh_FB-IG_STR.mp4
P212103_soc_11-1_11-30_holiday_festive_5_FB-IG_STR.mp4
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